https://www.stephanieseow.com/about daily 0.75 2021-08-14 https://www.stephanieseow.com/about-stephanie daily 1.0 2026-02-05 https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/517f2404-f392-4aff-b818-3324edd3911f/NSP_Stephanie621-Edit.jpg About - Stephanie is a marketing strategist based in NYC. I'm a marketing strategist with over a decade of experience scaling consumer brands across North America and Asia. Most recently, I lead Love, Bonito’s U.S. expansion as Country Director, doubling revenue and tripling brand reach within two years. Previously at Aurate New York, I built and led omnichannel marketing strategies that achieved a 5x ROAS and drove significant growth in retention and LTV. With a strong foundation in go-to-market strategy, performance marketing, and UX optimization, I specialize in delivering data-informed, full-funnel solutions that drive measurable business growth. https://www.stephanieseow.com/resume daily 0.75 2026-01-27 https://www.stephanieseow.com/work daily 0.75 2026-01-09 https://www.stephanieseow.com/work/circuit-twbj8 monthly 0.5 2020-09-21 https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565797724105-JEWAOQN2V1J0K45BHD77/06_STILL_LIFE_265_V3_Master_OP2.jpg Work - Circuit https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565797724502-CFD3LGAJVA9P637PPZEX/04_STILL_LIFE_121_V3_Master.jpg Work - Circuit https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565797723904-7FNPWUDMTT5C03SI8IVC/09_STILL_LIFE_459_V3_Master.jpg Work - Circuit https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565797723646-TII2OHKTPGQPTOZNWEGL/10_STILL_LIFE_054_V3_Master.jpg Work - Circuit https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565797723941-YM364N3NX7TMEAAP8S7V/11_STILL_LIFE_092_V2_Master.jpg Work - Circuit https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565797805574-XUGBRQRT9IW65UYC9LX6/08_STILL_LIFE_405_V3_Master.jpg Work - Circuit https://www.stephanieseow.com/work/brine-7ewja monthly 0.5 2019-08-22 https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798686915-P9FQZNV0RQ0NNUCC2Q9B/2015-07-31-pickles-editorial-03-0092-v4-FINAL.jpg Work - Brine https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798683241-7PIRFS44J2B7XWCW4JGU/2015-07-31-pickles-editorial-04-0069-v4-FINAL.jpg Work - Brine https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798678809-P0YL8HFYTUWN0905NVV9/2015-07-31-pickles-editorial-02-0032-v4-FINAL.jpg Work - Brine https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798688834-DXE9XF7DQABIMHIX3WQ3/2015-07-28-pickles-editorial-01-0072-v4-FINAL.jpg Work - Brine https://www.stephanieseow.com/work/moment-nspac monthly 0.5 2019-08-22 https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798197663-JTN5JOMVZFRMPYGNCN6X/1509-10f-01_Watches_Details_0068-RGB.jpg Work - Moment https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565990280751-12GBQBM5CNMHAJAG3H72/1509-01g-02_Watches_Hero_0170-RGB.jpg Work - Moment https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798194631-AOPTZO4OUV1TTVYZNIQH/1509-08g-01_Watches_Details_0105-RGB.jpg Work - Moment https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798196443-1L7KFQAWFA5NLQIUS6UY/1509-02i-02_Watches_Hero_0207-no-props-RGB.jpg Work - Moment https://www.stephanieseow.com/work/project-four-syglf monthly 0.5 2021-08-14 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904251-HVHUK3T1H2QCY05DRHU3/image-asset.jpeg Work - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904480-AXE2TZ6WH1YWOYJELYQQ/image-asset.jpeg Work - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904674-UXDT58LZUDAEN1C4LIKQ/image-asset.jpeg Work - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.stephanieseow.com/work/emerge-dgjlt monthly 0.5 2019-08-22 https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798388450-DO1XI0ZJA0GVRTI108GM/07_LevitatingObjects-051-small.jpg Work - Emerge https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798387752-PW2RJFZHV2G9WQUMGV2V/08_CanineStylist-098-small.jpg Work - Emerge https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798389130-8H7WHF4S65DB4MNX72N0/11_PokeBar_Hand-032_V2-small.jpg Work - Emerge https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798387917-9TXQFJ2XTEFBB1M7752V/12_NailSalons-036-small.jpg Work - Emerge https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798389007-ULW4HFMKZRIBGLN509CM/07_LevitatingObjects-051-small-v2.jpg Work - Emerge https://www.stephanieseow.com/work-1 daily 0.75 2026-01-09 https://www.stephanieseow.com/work-1/aurate-new-york monthly 0.5 2025-04-18 https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/1629078954563-VF0YLGBTRAHNAGVYTFXC/AurateNY+mobile+filter+%281%29.png Work - eCOMMERCE CRO - Mobile Filter Redesign Drove +200% conversion value by increasing utility of filter on mobile devices through mobile optimized redesign: Enhanced button size and sticky filter bar Improved labelling Before: Despite mobile devices making up 70% of our site traffic, filtering events on mobile was far less than desktop. At the same time, CVR of users who filtered is higher than those who don't. Therefore, there is high value in encouraging more filtering events to drive higher conversion value. https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/1629080659299-W0Y1703B3S6J1ISO8WOX/AurateNY+UX+projects+%281%29.png Work - eCOMMERCE CRO - Products & Cart Upsell Lifted store’s average order value by +20% over a 2-phase iterations process: Phase 1: Introducing AI-driven product recommendation widgets Phase 2: Introducing progress bar at mini bag Notes: Upon introduction of phase 1 product up-sell widgets, users who interacted with the widgets showed +10% higher AOV and 9x higher CVR. Phase 2 progress bar further drove AOV by another +32% from phase 1. https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/1629082694119-DQ37QM7O08R6N0SOL00P/AurateNY+UX+projects+%281%29.png Work - eCOMMERCE CRO - Full Search Result Page Lifted conversion value by +36% for users entering funnel page through search bar Before: Search results return selection of SKU preview After: Introduction of search results button to allow users to dive into full search results Notes: CVR lifted by 1.4x and delivered +36% conversion value https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/1629084045777-OIW4FOJFPS35D240RNIR/AurateNY+UX+projects+%285%29.png Work - eCOMMERCE CRO - Gift Guide / Lookbook Revamp Drove over +300% conversion value from gift guide and look book shoppers (vs. old gift guide design) through: Increase traffic & utility of gift guide page by >200% Lifted CVR by 54 bps Increased AOV by 25% https://www.stephanieseow.com/work-1/market-positioning-thimble monthly 0.5 2025-04-18 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - STRATEGY AUDIT & POSITIONING https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - STRATEGY AUDIT & POSITIONING https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - STRATEGY AUDIT & POSITIONING https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/74208b13-139e-43a9-b815-a7f3aef2edb7/robo-wunderkind-hLvQ4-QEBAE-unsplash.jpg Work - STRATEGY AUDIT & POSITIONING https://www.stephanieseow.com/work-1/love-bonito monthly 0.5 2025-04-18 https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/04b312c2-b07d-43a8-8d67-e05c0ce93853/Screen+Shot+2025-03-16+at+4.38.33+PM.png Work - INTEGRATED MARKETNG https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/d258634c-1e62-4cb7-8a9d-f049108cde76/Screen+Shot+2025-04-18+at+2.58.34+PM.png Work - INTEGRATED MARKETNG https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/ead40d61-bef3-4285-88ab-c06f5e6482cf/Screen+Shot+2025-03-16+at+4.37.29+PM.png Work - INTEGRATED MARKETNG https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/4f5fab2c-75ae-41e2-951a-02cb2aa05523/Screen+Shot+2025-04-18+at+2.58.47+PM.png Work - INTEGRATED MARKETNG https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/bf6574bd-4e9a-41a4-91b2-0569497701db/Screen+Shot+2025-03-16+at+4.37.45+PM.png Work - INTEGRATED MARKETNG https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/3ac87960-d6b6-4919-a44d-4284f0f7ed28/portfolio+pics.png Work - INTEGRATED MARKETNG https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/0312441f-2bde-46df-8e73-57022776a56a/Screen+Shot+2025-03-16+at+4.37.55+PM.png Work - INTEGRATED MARKETNG https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/652ea065-f61f-4e24-bfcf-cd6088b44b36/Screen+Shot+2025-04-18+at+2.59.25+PM.png Work - INTEGRATED MARKETNG https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/b41177a4-0a89-49bf-8f88-1dbc6ad96363/Screen+Shot+2025-04-18+at+3.00.04+PM.png Work - INTEGRATED MARKETNG https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/6b10bbbd-6cb5-4a63-8576-01e7f14809ba/Screen+Shot+2025-04-18+at+3.00.25+PM.png Work - INTEGRATED MARKETNG https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/5314b583-c51f-49e7-8060-b110b75123be/Trailblazer.png https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/9a90c54d-a1b7-49c7-a6cd-6baadc239269/pop+up+store+%281%29.jpg https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/5af0d58d-cfee-4b84-bd45-1d703963795d/Mahjong+Social.jpg https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/4a499c6f-d747-42cd-a796-a142a37b4d78/measured+by+heart.png https://www.stephanieseow.com/work-1/love-bonito-store monthly 0.5 2025-04-18 https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/f9e447f7-8079-4b2f-b388-ce67dbd2f0ff/IR_LoveBonito_PopUpOpening-13.jpg Work - RETAIL ACTIVATION https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/f485d885-eb67-438e-847f-d704c85a344c/IMG_8081.jpg Work - RETAIL ACTIVATION Influencer meet-and-greet https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/92a9d533-9268-4d4b-8531-144506d27590/IR_LoveBonito_PopUpOpening-23+%281%29.jpg Work - RETAIL ACTIVATION https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/c96dd984-4e9a-4c78-9261-5c77dc263ecc/IMG_8075.jpg Work - RETAIL ACTIVATION Influencer meet-and-greet https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/99356bec-d804-441e-b252-19cd8d94b93e/LoveBonito_PopUpOpening-633.jpg Work - RETAIL ACTIVATION https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/f02fb917-2266-4343-af1d-51acc27debbf/Screen+Shot+2025-03-16+at+5.20.06+PM.png Work - RETAIL ACTIVATION Pop-up by Asian American Girl Club in our store https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/fe1f6bfe-527a-402b-a2aa-8eb42264749b/LoveBonito_PopUpOpening-309.jpg Work - RETAIL ACTIVATION https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/2b65cb63-b7fb-409f-bb25-00a529907021/IMG_3370.jpg Work - RETAIL ACTIVATION Performance by k-pop singer Min https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/c0ac6464-7502-4f2d-933a-f1cac9d91d91/LoveBonito_PopUpOpening-491.jpg Work - RETAIL ACTIVATION https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/43e5c2e0-9e6b-457c-a584-9eec9c0ca457/Screen+Shot+2025-03-16+at+5.21.00+PM.png Work - RETAIL ACTIVATION Karaoke Pedicab - singing in the rain with our community https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/6d72a8a0-2019-4402-aabe-66d732ca7e0b/LoveBonito_PopUpOpening-405.jpg Work - RETAIL ACTIVATION https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/70ed4744-fbcf-42b6-839e-7bb5df39fa5a/Screen+Shot+2025-03-16+at+5.21.53+PM.png Work - RETAIL ACTIVATION Karaoke Pedicab https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/d3008e64-c71e-4de2-8e9b-a3ab9daeb938/b200b3c5-ac3c-4f40-a740-379a24c3ce26.jpg Work - RETAIL ACTIVATION Sip & Shop with NYC based social women's club https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/770c8ce6-2649-48c6-bd12-6bf04f099aab/IMG_7588.jpg Work - RETAIL ACTIVATION Collab with Basma: free foundation matching for customers https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/f0cbc224-9876-4bd0-b566-1a2f663be090/IMG_9384.jpg Work - RETAIL ACTIVATION Collab with The Qi: tea tasting session https://images.squarespace-cdn.com/content/v1/61170950d8a7170b957c8fe4/a83bf14f-606c-4f3b-970d-169351ca31fa/pop+up+store.jpg